• We help universities build recruitment resilience, from the inside out.


    Show Me How

Recruitment isn’t broken because of marketing. It’s broken because no one has addressed the real problems.

We’ve been in those rooms.

We’ve held the deficit report.

We’ve watched teams debate branding while the real shift had already happened, on TikTok duets, Reddit threads, Mumsnet – places no one from the university had monitored correctly.

August again becomes the month of panic. Clearing kicks in, with leadership asking, “Why are we short?”.

Students had made their decision by February, it’s just that no one chose to understand why.

Discover Your Recruitment Intelligence

We knew the truth was public – because we could see it.

So we built Lattice Advisory

Not to sell dashboards, provide meaningless advice or to rent outdated, generic insight.

But to help universities see the real reasons students walk away, before applications drop, before the crisis hits – and while there’s still time to fix it.

We know what works, and what’s just noise.

Our team has led recruitment in UK universities. We’ve scaled demand for FTSE 100 brands, startups, and the UK government.

We know:

  1. Insight is useless if it’s hoarded.
  2. Capability shouldn’t be rented.
  3. Real change sticks, or it doesn’t count.

So we work differently.

We embed with your SLT, marketing lead, and course directors. No new tools. No disruption. We find one critical signal. Co-lead a 90-day sprint to fix it. Then train your team to run it without us.

Book a 30-Minute Insight Session

This isn’t consultancy. This is recruitment, reinvented.

Our goal isn’t to stay, it’s to make ourselves redundant.

That’s how we know it’s working.

Show Me How

Two Founders. One Mission. A Network of Experts to Protect Students & Revenue

Mark S Garratt FCIM

Co-Founder

Mark is one of the UK’s most experienced higher-education marketing leaders, with 37+ years in marketing, communications and recruitment across universities and FTSE-listed brands.

A Fellow of the Chartered Institute of Marketing and a multi-award-winning strategist, he has transformed student recruitment at institutions including City, Swansea, Bradford, ARU and The University of Law.

Before higher education, Mark launched landmark brands such as MORE THAN at Royal & Sun Alliance, ran marketing for Principality Building Society and advised more than 30 global organisations through his own consultancy.

He is a former Chair of the CASE Universities Marketing Forum, sits on multiple boards and remains a passionate advocate for equality, diversity and inclusion.

e: mark@latticeadvisory.co.uk

Ayyaz Mir

Co-Founder

Ayyaz has spent more than 20 years helping organisations grow and adapt in complex, regulated markets, spanning higher education, government, and multiple commercial sectors. He has led marketing, CRM, and communications at City University London and held senior positions at some of the UK’s leading marketing agencies, delivering award-winning, data-driven strategies that accelerate revenue and growth.

His work spans product and company launches, service innovations, and global campaigns for household brands, consistently translating insight into actionable outcomes.

e: ayyaz@latticeadvisory.co.uk

Dr. Fahd Ali Asif

Chief Commercial Officer

Fahd has 16+ years of experience in higher education and government, specialising in international recruitment, partnerships, and market development across the Middle East, Africa, and Asia. He has driven strategy and growth for the University of Dundee, University of Bradford, Queen’s University Belfast, and the British Government’s economic development arm in Dubai, delivering more than £100m in recruitment, partnership, and export outcomes.

His experience covers institutional strategy, country portfolios, agent ecosystems, and cross-government engagement, giving him a commercially grounded understanding of where recruitment succeeds, stalls, or silently deteriorates. He holds an MA (Hons) in Business Economics, an MSc in Leadership and Innovation, and a Doctorate in International Education, with a focus on international student transitions.

e: fahd@latticeadvisory.co.uk

From student recruitment to institutional transformation, we’ve helped leaders address their most critical challenges with focus and authority.