Trend Pulse™ – Not a tool. Not a report. Not an add-on.

Trend Pulse™ is the right-time intelligence system embedded in every Lattice engagement. It tracks the student and parent conversations that shape university choice, weeks and months before they appear in UCAS data.

By analysing 30+ million real, public conversations from student forums to parent discussions, we uncover the hidden signals that silently affect enrolment. Then we work directly with your team to take targeted action before these issues impact recruitment outcomes.

Discover Your Recruitment Intelligence

Trend Pulse™ Helps…

Leadership

  • See the enrolment risks before they hit dashboards
  • Make informed strategic decisions based on real behaviour

Finance

  • Understand recruitment performance in financial terms
  • Reduce reliance on costly last-minute campaigns

 Marketing

  • Get evidence-based playbooks you can implement immediately
  • Target interventions that actually influence student and parent behaviour

 Faculties

  • Receive course-level alerts months before applications drop
  • Understand the barriers students perceive, so you can address them proactively

Why It Matters

Many universities are still operating reactively:

  • High Clearing dependency (20–30%) creates volatile, last-minute recruitment scrambles
  • Inefficient spend on channels that do not prevent offer declines
  • Enrolment surprises in July leave little time to act
  • Unpredictable income forecasts make planning difficult

Trend Pulse™ gives you early visibility and practical interventions, turning recruitment from a reactive challenge into a predictable, manageable process.

Discover Your Recruitment Intelligence

The Result

  • Fewer late-cycle surprises and reduced Clearing dependency
  • Improved applicant confidence and engagement
  • Cross-functional alignment between SLT, marketing, admissions, and faculties
  • Recruitment that is predictable, resilient, and evidence-led
Book a 30-Minute Insight Session