Student recruitment in UK universities is too often held back by outdated, siloed systems. Fragmented teams, unclear roles, and disconnected leadership waste time, inflate costs, and cause targets to slip through the cracks.
Recruitment costs can be up to 25% higher due to duplicated efforts and inefficiencies (UCAS Efficiency Report 2023)
40% of recruitment targets are missed because accountability is unclear and strategies don’t align (HEPI Performance Study 2024)
Leadership teams spend nearly a third of their time firefighting instead of driving growth (THE Leadership Survey 2024)
We work shoulder to shoulder with university leaders to redesign recruitment systems from the ground up:
Clarifying roles, responsibilities and governance for clear accountability
Connecting workflows across marketing, admissions, faculties, and operations
Aligning leadership and teams around a shared, strategic vision for recruitment
Embedding data-driven decision-making and commercial rigour to future-proof success
A unified recruitment system cuts costs, sharpens focus, and boosts enrolment sustainably, transforming recruitment from a recurring crisis into a competitive advantage.
Narrative & Proposition Development